An excerpt from the Hindustan Times
Bhairavi Jhaveri
Mumbai, December 05, 2012
Even the party scene is competitive these days. Nobody wants to wear something everybody else has, so they are ready to pay a premium for owning an outfit or accessory made especially for them. The trend of bespoke fashion comes when people are already spending generously on how they look. But new bespoke labels in the city are dispelling myths associated with words like ‘customised’ and ‘bespoke’ — such as ‘expensive’ and ‘out of reach’. They are making it more accessible by pricing competitively and giving their labels a relaxed, youthful touch.
As the party season heats up, here are five new bespoke labels you can turn to for that absolutely perfect look.
Bespoke Menswear by SS Homme
By: Sarah Sheikh, 24, and Sandeep Gonsalves, 26
What they do: SS Homme customises shirts, tuxedos, waistcoats, bow ties and ties, sherwanis and Nehru jackets. Sarah, a graduate from London School of Fashion, has a fashion ethic that is subtle, focusing on clean detailing, fit, fabric and finishing. “I don’t do bling, embroidery or stonework for Indian wear,” she says. “My look is classic, with subtle details such as piping, pocket and collar styles, velvet borders or pleating techniques.”
How it works: After booking an appointment with the duo, you drop in at their Khar studio to check out their sample rack. Pick a fabric using fabric books sourced from brands like Scabal, Loro Piana and J. Hampstead, and be measured from head to toe. Sarah will advise on the silhouette and start detailing the garment based on your personality, body frame and the occasion. An artwork is created on Photoshop, using a scanned version of the chosen fabric to help you visualise the
outfit. It takes around 10 working days for the garment to be ready, and includes two trial fittings.
Read Original Article Here
About SS Homme: We are a Mumbai based clothing brand offering a complete bespoke service, solely
for Menswear. We make formal wear to suit each customer's preference & personality with emphasis
given on the cut, fabric and fine tailoring. As Suit Specialists in India we create Bespoke Suits and
Designer Suits for Men.
Studio: SS Homme, Shop No-2, Dhairya Apts, 11th Rd, Khar(W), Mumbai 400052
Work Hours: 12:00 PM - 7:00 PM [Monday's closed]
+91 98208 11263, +91 99305 84392
order@sshomme.in, info@sshomme.in
* By Appointment only.
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